Independent marketing & growth advisory
Marketing expertise. Without the overhead.
Phyra gives founders and CEOs the judgment of an experienced marketing leader. We help you decide where to grow, sharpen what you offer, and choose how to take it to market.
Let's TalkLed by Preeya Sud · Amazon, P&G and Keystone Strategy · Harvard MBA · LinkedIn
01 What we do
Find the next move for growth.
Growth & commercial strategy
Look at your customer data, funnel and economics to see what’s holding growth back. Size the opportunities and decide where to invest first.
Customer insights, segmentation & positioning
Interview customers, identify the segments worth pursuing and test competing messages before committing to a direction.
Go-to-market & product launches
Turn the proposition into a launch your team can ship. Write the brief, choose the channels, agree on who owns what and track what happens after launch.
Marketing review & experimentation
Get an experienced marketer’s perspective on your creative, campaigns and channel strategy. Decide what to refine, test with customers or scale.
02 How we work
From decision to delivery.
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Focused strategy project
4–8 weeks
Bring one growth question you need to answer. We use customer, market and performance evidence to help you decide where to grow, who to target or how to launch. You’ll leave with a recommendation that spells out what to do and how to measure progress.
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Ongoing senior marketing support
1-3 days a week
Preeya works alongside your team as your senior marketer: reviewing plans and creative, running experiments with customers and keeping launches on track as the plan goes into practice.
03 Why Phyra
Work directly with someone who’s made these calls before.
Preeya managed consumer brands at P&G, advised on growth strategy at Keystone Strategy, and led consumer product marketing and launches at Amazon. She holds an MBA from Harvard Business School and has worked with more than 20 brands and companies across more than 10 markets.
Preeya leads every engagement personally, bringing firsthand experience in brand turnarounds and launching products on leaner budgets.
04 Contact
What’s next for your business?
Tell me where you want to grow or what’s getting in the way. We can talk through where Phyra could help.
Let's Talk [email protected]